Your place for Quality Merchandise from around the globe including the Award Winning Ergonomic  Masi Nova  Max

snow pusher shovel designed and manufactured  in Finland , Zen Finnhooks  and hand blown glass from Sweden. Primoshop is

the exclusive distributor in the United States and Canada for the most innovative and ergonomically designed snow

removal system on the market with over 1 million sold worldwide. Clear you driveway 60-75% faster than a traditional snow shov

el or snow blower and save

your back with no  back  strain and no lifting . 

The Masi Snow Max ergonomic  Snow pusher Shovel is Made in Finland

 with the Finest Finnish Snow-How. Over 2.2 million Masi Snow Pusher Scoops sold worldwide. 

Snow Removal Tool for Smart People!! By Erik W. on February 14, 2018

I grew up with these types of snow shovels in Norway where I never used a snow blower. I have always wondered why

Americans still use a conventional shovel and actually lift the snow with back breaking moves.Or use snow blowers where it

could be replacedby this genius tool in 90% of the snow storms we receive here in the North East. I was glad I discovered

this tool and just received mine 3 days ago. I woke up this morning to 5" of very wet heavy snow. My 50 yards double

driveway was cleared in less than 10 minutes, and I didn't have to lift any of the snow!!! A great product that

I highly recommend.

This is the best snow shovel that people in Sweden , Iceland, Finland, Denmark,  Germany  and Norway  have been using for

years and is now being introduced into  the US market. Clear your driveway 50 %- 75% faster compared to conventional snow

blowers and shovels. Use on any surface. It is easier on the back since there is no lifting. The Shovel is manufactured and

designed in Finland,and will last for years with Nordic industrial design. There is no need to keep buying shovels every year. Our

customers find that the Masi Nova Max ergonomic snow pusher is easier and quicker to use than a snow blower and a lot less money

and less noise . Just push the snow forward and dump.No lifting!No strain on the back!The Shovel is the best snow removal product

in the world!The Shovel has a 100% satisfaction guarantee. Our customers are so satisfied with the Shovel that not one Masi

ergonomic snow pusher shovel  has ever been returned .The ultimate snow pusher shovel that sets the Nordic standard for

quick, safe and easy snow removal. The product will last for years since it is made in Finland with Finnish Snow-How!!  MASI

Nova is made of HDpolyethene from Germany  and its surface is highly stick-resistant.This means that not even wet snow

clings to thepusher.The shovel will not  scratch wood surfaces. Made in Finland with industrial manufacturing  will give a

customers a long ROI since it will last for years.  

The Masi Nova Max features a  new patented blade design incorporates a stiff steel bar inside. 

This increases blade rigidity and improves durability – ensuring better and lasting performance up to three times longer than existing 

solutions

I purchased a Masi polar plus snow shovel this year 2018… I love , love, love this shovel…. I highly recommend. In fact, I talk about my shovel so much at work… Really truly – it is better than a snow blower… Just excellent --Gwen, Michigan January 2018

Did my 50 yard driveway in 10 minutes this morning. Great product!!
Erik, Connecticut February 4, 2018 

Industrial level up to 24 inches of snow!  
 

This is the best shovel on the planet! I get over 300" of snow per year

at my house! I may not even fix my snowblower! I love love love the

Masi Polar shovel.

 

 

 

 

 

• The Masi Polar Plus snow pusher is the only snow shovel I will use!! It lasted for 9 years and I am going to buy 2 more. The Finnish manufacturing  is industrial strength and does not break down. It is an excellent investment for long term use. Jim P. Pittsburgh , PA 2/05/2017

• I just finished shoveling four inches of new-fallen snow off a 50-foot driveway and must say this isthebest buyI  have ever made online! Even though I'm 6'4" the European Snow Shovel was the perfect heightfor me to move snow without winding up with an aching back! Mudos to the Finns. Daniel Hockensmith Akron, Ohio   This is an amazing product. This is the best tool I own.  It took me only 30 minutes to shovel my property with the Polar plus snow pusher  where it  use to take me an hour and a half with a conventional shovel. Jim, Wisconsin 12/12/2022

• The Masi Nova Max.   This innovative baby comes from Finland where they get tons of snow and it works WONDERS! First off, I used it ona daywhen got 6 inches of snow and I was able to clean off my 4-car driveway and do the sidewalks in less time than myneighborcould -blow his 3 car driveway..The snow does not stick to this plow and I hardly got a workout from using it becauseit was so.  And it stored in our shed easily even though it moves about 5 times more snow in each pass as a shovel (it almost clears the entire sidewalk width in one pass). Utah http://babiesandmomsradio.com/blog/2011/02/08/snowmageddon-the-best-snow-removal-tools-we-found/

• D.C. in Hoosierland 12/15/2017: I just finished shoveling four inches of new-fallen snow off a 50-foot driveway and must say-- this is the best buy I have ever made online! Even though I'm 6'4"the Snow shovel was the perfect height for me to move snow without winding up with an aching back! Mudos to the Finns. Daniel Hockensmith Akron, Ohio 12/09/2022: An Amazing Tool! That's the best money I have ever spent.  An amazing snow removal tool.  I remember those apartment guys using those things in Europe.  I can't believe I have gone 40 years without a snow shovel  like that. Thanks, B C  Handle with stepless adjustment – suitable for both tall and short users. Top part of handle is ergonomically formed, sturdy Finnish design. Generous size – scoop width and volume designed for Nordic conditions. The scoop is made of easy-sliding and durable HDPE material. Packed in a compact carton for easy transport, a Finnish product with an international patent    Handle with stepless adjustment – suitable for both tall and short users. Top part of handle is ergonomically formed, sturdy Finnish design. Generous size – scoop width and volume designed for Nordic conditions. The scoop is made of easy-sliding and durable HDPE material. Packed in a compact carton for easy transport, a Finnish product with an international patent     Masi Nova Max ergonomic Snow  pusher      Masi Nova Max ARTICLE NUMBER  40010 EAN CODE 6417511400108 An agile cola that is handy to handle and easy to carry. The cola is made to withstand harsh handling and frost . Thick, ergonomic   curved handle allows a good snow pusher experience .  The spacious and very sliding hood and the steel tip reinforcement make it easier to crash with protective snow. Masi Snow Max is in a class of its own in terms of quality and features. Patented double-strength backboard reinforcement. The 30 inch wide HDPE plastic hood is suitably sized and efficient. Frost-resistant HDPE plastic slips and lasts. The tip has 1 inch steel reinforcement. The 1 inch mm thick ergo handle gives a comfortable grip and it is easier to cross the bench. Carrying handle on the back of the hood.                                                                                   You get a good grip on the Ergo handle and it is easier to cross the bench Masi Pikku Talkkari snowball has a new ergo thing that gives you a comfortable grip and it is easier to cross the snowboard.   12/18/2018: No more back ache I read about this in the New York Times and after having a two cycle engine snow blower that would never start when I needed it and not wanting to ruin my back, I purchased one and just finished using it.What a clever idea this is.  wish I had found this twenty years ago. I have told all my friends and they are buying them too. 05/09/2010: Shoveling Snow is Hard Work!

  DN of Larchmont, New York

• 02/25/2008: A Happy Val (cont) I forgot to mention that the snow pusher has helped carry hay and wood shavings to the barn as well. I also used it to clear the riding arena and round pen....most definately my greatest purchase of the year! 02/25/2015: A Happy Val I have horses and sheep and the snow pusher has most definatley SAVED US during this wild Cape Cod winter Who needs a snow-blower....not us! Thanks so much....ingenious product! 11/23/2009: Used in Switzerland This is what I have used in Switzerland for at least a half of century.......finally coming to the USA 11/11/2023: Masi snow pusher I lived in Norway and this is the only snow shovel one ever sees; what we have here in the States is obsolete! 10/28/2009: Masi Nova Max Snow Pusher The Snow shovel is easy to use.My long and steep driveway is finished in a short time with no lifting. Well worth the price and it will last a lifetime. I don't even use the snow blower anymore. 10/23/2017: florist owner I purchased the snow shovel in October 2003 and this has been my single best buy of the year. We had plenty of snow last year and kept a 4 store shopping center, my home, my moms home and all my surrounding neighbors driveways clear of even the deepest snow. No lifting, just pull or drag, easy on the back, and lightning fast.I will challenge any person with there snow blower versus me and my snow pusher, in any storm!! Sincerely, Thomas J. Francoeur, Long Island, New York. 10/23/2019: excellent for air cargo entrance,ramp,passnger terminals The Snow Shovel allows a  user to clear wide area with no lifting or polluting gas fumes and noise. perfect for sidewalks where heavy traffic roams such as passenger terminal area,walkways and cargo terminal waiting areas. this is the invention akin to"the better mousetrap'. sensational! 01/29/2022: Great Product! This snow shovel  is the best purchase I have ever made! It is so easy to use and my back doesn't hurt after using it because there is no lifting involved.​

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Just submitted a product review . Did my 80 yard driveway in 10 minutes this morning. Great product!!! Erik, Connecticut February 14, 2019